Email Marketing Specialist
Adria Solutions is currently looking for an email Marketing Specialist on a contract basis. This is an exciting position to help set up Adria’s email marketing strategies seeing all campaigns through from start to finish. By bringing fresh ideas, you will help take the company to the next level of direct marketing.
Responsibilities:
- Build and implement custom and standard email automation, as well as one-off marketing campaigns, across various B2B and B2C brands
- Build an email marketing strategy from scratch
- Create and manage customer data segments
- Create and design engaging on-brand email content and imagery
- Manage the email campaign calendar, scheduling campaigns throughout the year
- Manage the building, scheduling, testing, and optimisation of a broad range of high-volume campaigns
- Maintain a database of email recipients ensuring data GDPR compliance
- Identify, flag, and implement general marketing opportunities with the team
- Weekly monitoring and reporting of each campaign to ensure continuous improvements
- Carry out AB testing to analyse and identify the most successful campaigns to improve key email metrics
- Analyse and segment different audiences within our email database to better target communications to deliver high open rates and engagement levels
Skills and responsibilities:
- Excellent email / SMS marketing experience
- In-depth knowledge of creating and implementing email automation/journeys
- Creative approach to designing emails
- CRM experience - ideally Firefish
- Track record of delivery in a fast-paced, demanding environment
- Strong written communication, proofreading, and interpersonal skills
- Excellent attention to detail and high level of accuracy
Interested? Please Click Apply Now!
Email Marketing Specialist