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Senior Web Analyst

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Senior Web Analyst – Manchester 

As an accomplished Senior Web Analyst your role will be to closely monitor and report on key insights for the websites’ performance using web analytics toolsets in order to drive continuous improvements on our client’s business KPIs. You will be reporting to the Director of the broking team and work very closely to the various product stakeholders.

 

Responsibilities for a Senior Web Analyst:

  • Agree measure strategies aligned to business KPIs
  • Take full responsibility of journeys tagging to enable accurate tracking
  • Creation, management and monitoring of holistic dashboards to help achieve agreed KPIs
  • Production of actionable insights based upon reports to enhance business performance
  • Regular communication with product stakeholders to share key insights and propose actions to improve KPIs
  • Support for the insight needs of the business using a combination of analytics tools which may include Google analytics (GA), AdWords, Adobe Analytics, MixPanel, Hotjar, Crazyegg etc.
  • Support our ongoing journey optimisation sessions to help enhancing our User Experience (UX) via frequent AB Tests.

 

Senior Web Analyst experience:

  • Excellent analytical skills
  • In depth knowledge of various web analytics tools
  • Excellent understanding of the various components that come together to
  • Proven track record of measuring and analysing complicated online application forms to improve performance
  • Experience with tag management solutions e.g. Google Tag Manager, Tealium etc.
  • Understanding of CRO (conversion rate optimisation)
  • Understanding of user experience (UX)

How to apply for this position?

Interested, please click Apply!

Senior Web Analyst – Manchester 

Permanent
25 March 2021
Information Technology
Manchester
Circa £50-60K

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